To deliver a digital experience that builds excitement and engagement around the release of the film at Christmas when gaining attention is difficult.
The Night at the Museum app was designed to bring the film to life on your mobile. The app allows users to discover symbols located on and off line to unlock content and special offers. When all symbols are unlocked the user can enter to win a night at the British museum. This makes for a digital experience to become an offline experience driving intrigue and conversation to amplify the film.
Beyond this the app was tailored to deliver unique experiences based on location which lead to having a version for the British Museum and Regent Street for their Christmas launch
I came up with the initial idea and delivered the initial prototype to define the user journey. I then directed and oversaw the delivery of the creative and development working closely with the client, Regent Street and The British Museum to ensure they got the tailored experience they were expecting
- 5000 installs
- 586 competition entries
- Nominated for Wirehive 100 Best Mobile Project
- Featured in press and online
- 1003 Social shares from app