BBC Worldwide were launching the Doctor Who experience, a live experience reflecting the history of the show. They wanted to give people a taste of the experience on on mobile devices to build excitement and interest leading up to the opening.
I lead the creative and UX delivering a digital experience that reflected the actual experience. The app was based on a linear timeline following the route for the actual experience. Each scene was interactive allowing the user to explore and discover content. There was a competition included to win tickets to the experience. To enter the user had to collect a secret item hidden in each scene
The app was downloaded over 6000 times and there was 40% of users entered the competition